Case Study

“What's really valuable for me is the understanding of conversion and velocity through Mperativ. We can go in, look at the funnel conversion rates, and flip between segments. We can see where our best bets are from a conversion and velocity perspective.”
Case Study

“Mperativ helped us reset the foundation of our go-to-market engine. We went from fragmented GTM data and outdated reporting to a single view of pipeline performance tied to revenue. That shift didn’t just clean up our systems—it changed how we operate, where we focus, and how fast we move. And it delivered real savings—both in platform costs and operational overhead.”
Master Revenue Marketing with Mperativ
Mperativ replaces vanity metrics with AI-powered insights that directly connect marketing investments to pipeline growth and revenue.
Establish trust with leadership using evidence-based insights.
Gain full funnel visibility across GTM
From first touch to pipeline influence, understand at a glance the impact of every aspect of your demand engine.
Learn More >Modernize your account- and lead-based KPIs
Track, measure, and effectively communicate the marketing metrics that matter most.
Learn More >From cost center to revenue driver
Tie every dollar spent to pipeline and revenue outcomes. Assess campaign success in realtime to fine-tune spending and amplify impact.
Learn More >Build trust with the CEO, CFO and board
Evidence-based insights ensure everyone speaks the same revenue language and understands marketing’s impact.
Learn More >Ditch spreadsheets, accelerate decisionmaking
Less than 30 days to implementation gets your team up and running faster than any other Revenue Marketing platform on the market today.
Learn More >Purpose-Built for Revenue Marketing
Stop wasting time and money on custom solutions. Start leveraging an off-the-shelf solution in weeks.
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The Marketing Credibility Gap
Struggling to prove marketing impact on pipeline and revenue? That’s the marketing credibility gap, which can hinder the most innovative teams.
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By Marketers, For Marketers
How two marketing executives (NVDIA, Sun Microsystems, Cisco, Apple, ForgeRock) built the tool they always wished they had.
Meet the team
