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Mperativ in 60 Seconds
Mperativ in 60 Seconds
The Marketing
Credibility Gap
85
%
of executives can't clearly link marketing activities to revenue89
%
of executives think marketing and sales must align on common metrics75
%
of executives think marketing must become opportunity-centric, not lead-centric
Eliminating the Marketing
Credibility Gap
- Refocus marketing on opportunities and revenue
- Align marketing models with sales and finance
- Articulate data narratives that resonate with executives
The Marketing
Credibility Gap
85
%
of executives can't clearly link marketing activities to revenue89
%
of executives think marketing and sales must align on common metrics75
%
of executives think marketing must become opportunity-centric, not lead-centric
Eliminating the Marketing
Credibility Gap
- Refocus marketing on opportunities and revenue
- Align marketing models with sales and finance
- Articulate data narratives that resonate with executives
The Forrester Buying Groups Manifesto: Why it's impossible to optimize lead-centric B2B performance
Download
The
Revenue Marketing
Platform
Connect marketing actions to revenue results
Revenue
Supply
Chain
Align marketing and sales around a single metric: revenue
Perform strategic analysis supported by in-depth opportunity details
Establish a joint understanding of how to best drive growth
Learn more
Revenue
Supply
Chain
Align marketing and sales around a single metric -- revenue
Fine-grained analysis across all stages of the marketing and sales cycle
Unearth the shortest pathways to customers and revenue
Learn more
Learn more
Revenue Insights
Convey marketing value with interactive visualizations
Analyze granular business aspects and critical benchmarks
Eliminate time wasted on manual data preparation
Learn more
Revenue
Insights
Use principles of data journalism to articulate marketing value to the business
Establish critical marketing benchmarks and analyze granular aspects of your business
Eliminate the need to spend days or weeks massaging data in spreadsheets
Learn more
Learn more
Strategic AI
Connect Salesforce and we do the rest
Sharpen marketing planning & measurement
More effectively deploy marketing resources
Eliminate cost of building a data science practice
Sharpen marketing planning & measurement
More effectively deploy marketing resources
Eliminate cost of building a data science practice
Serverless
Data Warehouse
Connect Salesforce and we do the rest
No Infrastructure
No Development
No Consultants
No Consultants
No Development
No Infrastructure
The end result is a new revenue-centric marketing language that resonates across the executive level
Sales
Directly connect marketing contribution to new logo and expansion revenue
Customer Success
Discover which investments
drive customer expansion
drive customer expansion
RevOps
Align marketing and sales around a single metric -- revenue
Finance
Extract meaningful data signals to identify trends for long-term forecasting
CEO
Provide unparalleled customer insights to forge growth strategy and scout path ahead
Craft custom interactions and animations
Take your store beyond the typical with completely customizable interactions and animations.
CEO
Leverage revenue insights to forge a growth strategy and scout the path ahead
Marketing
Easily understand and communicate the effectiveness of campaigns and initiatives
RevOps
Standardize the entire go-to-market operation around revenue metrics
Customer Success
Discover which investments drive customer expansion
Finance
Extract meaningful data signals to identify trends for long-term forecasting
Craft custom interactions and animations
Take your store beyond the typical with completely customizable interactions and animations.
Sales
Directly connect marketing contribution to new logo and expansion revenue
CEO
Provide unparalleled customer insights to forge growth strategy and scout path ahead
The Forrester Buying Groups Manifesto
B2B Buyers Are Buying Groups
Ready why Forrester thinks it's impossible to optimize B2B performance that starts with lead-centric processes, technologies and culture.
The Ultimate Mperativ Explainer Whitepaper
Why Revenue Marketing Matters
The complete explainer on why the new Revenue Marketing approach is needed and how the Mperativ platform brings it to life.
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Contact Us for a Free Demonstration
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