[San Francisco, April 27th, 2023] – Mperativ, the Revenue Marketing Platform that connects marketing activities to revenue outcomes, announced the availability of its revolutionary Hybrid Demand Engine and AI-Powered KPI Performance Predictions, enabling B2B companies to better understand the relationship between lead and account engagement and more accurately predict quarterly marketing performance. 

The Mperativ Hybrid Demand Engine empowers marketing teams to visualize lead and account engagement across the entire demand engine immediately. By enabling B2B marketers to target accounts and individual leads with a personalized approach, the likelihood of successful conversions is increased. Furthermore, Mperativ machine learning models use this data to predict which leads and accounts are most likely to convert to pipeline and revenue with greater accuracy. This data-driven approach allows marketing teams to optimize their marketing strategies, resulting in better outcomes and maximum revenue growth.

"Implementing a hybrid demand engine for leads and accounts is crucial for businesses seeking to implement a data-driven approach to the funnel and transform marketing into a predictable math formula," explained Jim McHugh, CEO and Co-Founder at Mperativ. "Our hybrid demand engine allows marketing teams to instantly see lead and account engagement across the entire funnel, enabling them to make informed decisions at every stage. With AI-powered insights and predictions, businesses can ultimately achieve more repeatable and scalable growth."

Mperativ's AI-Powered KPI Performance Predictions are revolutionizing the way marketing leaders build quarterly KPIs for leads and accounts across market segments and business functions. These models continuously update actual data and apply a customer-specific AI model to predict the likelihood of achieving quarterly goals. This feature enables marketing teams to anticipate potential problems and adjust their approach accordingly, leading to increased revenue.

"Marketing leaders must harness the power of machine learning for KPI prediction. Without a data-driven understanding of quarterly KPI progress and the likelihood of achieving goals, marketing strategies will fall short," emphasized Daniel Raskin, Chief Marketing Officer, and Co-Founder at Mperativ. "With Mperativ's AI-Powered KPI Performance Predictions Models, marketing teams can instantly identify which objectives are at risk and proactively adjust their strategies to mitigate potential issues. This empowers marketing leaders to achieve their revenue commitments."

In today's fast-paced and highly competitive B2B market, companies need to leverage the latest technologies to stay ahead of the curve. Mperativ's revolutionary Hybrid Demand Engine and AI-Powered KPI Performance Predictions represent a game-changer for marketing teams, enabling them to optimize their marketing strategies, predict outcomes, and ultimately achieve repeatable and scalable growth. By harnessing the power of machine learning and data-driven insights, marketing teams can make informed decisions at every stage of the funnel.

For more information on how Mperativ can help transform your B2B marketing, visit their website at www.mperativ.io or contact them at info@mperativ.io.

‍