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Join the leading marketing minds at the CMO Summit to strategize how you can drive revenue through your marketing efforts and gain the knowledge and skills needed to achieve your professional objectives.
The B2B Marketing Exchange (#B2BMX) is the premiere event series for marketing and sales practitioners looking to reimagine their approaches to revenue generation. For more than a decade, #B2BMX has been the go-to destination for professionals seeking to navigate the complexities of modern marketing, providing them with actionable strategies to drive growth.
The challenges you face as a CEO can feel isolating, but you’re not alone. At the 2025 CEO Summit, join 150 B2B tech CEOs to share insights, solve problems, and shape the future of go-to-market strategy.
The marketing credibility gap refers to the disparity between the promises made in marketing efforts and how key internal stakeholders and the C-suite perceive them. This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation.
This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. Utilizing the Mperativ Revenue Marketing & Attribution platform as a case study, we will highlight the essential steps for constructing a best-in-class marketing foundation, including a winning revenue attribution approach and clear customer journey visualizations.
In this session, Mperativ cofounders Jim McHugh and Daniel Raskin will show how to implement a Marketing Credibility Framework, aligning sales, marketing, and pipeline. Using the Mperativ platform, they'll highlight steps for effective revenue attribution and clear customer journey visualizations.
This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation.
This session will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation. This holistic approach is supported by a comprehensive revenue attribution and account attribution journey history.
In this session, we will explain how to implement a Marketing Credibility Framework that seamlessly links sales objectives, marketing activities, and pipeline creation.
GTM2023 - a one-of-a kind conference, bringing together full go-to-market executive teams to drive alignment over three days of hands-on planning, workshops, top-of-mind panel discussion and executive sessions.
The Revenue Marketing Podcast
Jim and Daniel are joined by special guest Paul Bryan, their fellow Co-Founder at Mperativ as well as the Chief Technology Officer of the company. They discuss how Paul's background lead him to working on Revenue Marketing, and what exactly makes building custom solutions for Revenue Marketing so difficult.
Datasheet
This datasheet provides the outline of Mperativ Revenue Marketing in just two pages. Learn about the essentials of Revenue Marketing, the barriers to implementing Revenue Marketing, and how the Mperativ platform removes all the complexity of connecting marketing activities to revenue results.
On-Demand Webinar
Marketing automation, CRM, and business intelligence systems were designed for the utmost flexibility, so there is often not a clear playbook for building a best-in-class demand engine. Marketing leaders instead are expected to be operational savants that inherently know how to put all the pieces into place, but this open-ended model usually leads to a learn-as-you go approach, with constant customizations and expensive consultants brainstorming how to “fix” your ops problems.
In this webinar, we’ll take a ground-up look at the most crucial considerations in building a B2B marketing practice, including choosing priority success metrics, analyzing trends over time, working with sales, and building systems that optimize for the results that matter to the business.
The Revenue Marketing Podcast
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On-Demand Webinar
Lead-based and account-based marketing have failed to deliver the insights sales and marketing need. Despite pouring time and effort into understanding their demand engines, marketing leaders are struggling to convince their executive peers of their impact. In this webinar, we cover how Revenue Marketing advances the role of the CMO as an orchestrator for the business, and demonstrate how the Mperativ platform easily puts Revenue Marketing to work.
Whitepaper
Read about how lead-centric marketing has created a marketing credibility gap, and how the new Revenue Marketing approach centers key marketing metrics around revenue to ensure marketing is an invaluable asset to the business. This whitepaper also dives into the first-ever Revenue Marketing Platform, a strategic platform for aligning marketing with the rest of the business on what's working to generate revenue.
Whitepaper
Read why Forrester believes that it's impossible to optimize B2B performance that starts with lead-centric processes, technologies, and culture. B2B buyers are buying groups, not individuals. Only 7% of B2B buyers report having made the decision alone. Marketing and sales must align systems and processes to attract, engage, and convert buying groups.
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Whitepaper
Trends in Marketing and Revenue Operations surveyed more than 500 executives in marketing, sales, finance, revenue operations, and CEO roles. The goal was to uncover potential causes of the disconnect for marketing, by examining not just the approach marketers are taking, but also how executives in other departments think marketing is performing, and whether they feel they can successfully work together.
Whitepaper
Read about how the the Revenue Supply Chain values each stage of the customer journey in terms of revenue, allowing for an end-to-end view of how opportunities are progressing from initial engagement to close while capturing time series and trend data in real time. This helps marketing and sales teams better understand how opportunities are being supplied so they can reach alignment on how to drive faster growth.
Whitepaper
Read about how Revenue Insights leverages the key tenets of data journalism, instantly capturing and analyzing time-series data to develop interactive data narratives that measure and predict revenue growth. Revenue stakeholders can customize their analysis by key firmographics such as industry, region, product, and eliminate the need to spend days or weeks manually preparing data to obtain insights on granular aspects of their business.
Whitepaper
Read all about Revenue Marketing, a new category that advances the role of the Chief Marketing Officer to connect marketing strategy to their revenue operations engine by centering key marketing metrics around revenue. This whitepaper dives into the gaps in current CRM, marketing automation, and business intelligence solutions and why a new Revenue Marketing solution is needed.
Whitepaper
Read about the technical design of the Mperativ serverless data warehouse and about how security principles are built into the DNA of the platform.
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