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Blog posts
Bridging the Marketing Credibility Gap
Our guide, Bridging the Marketing Credibility Gap, delves into the root causes of the split between CMOs and fellow C-suite members, and provides actionable strategies for marketing leaders.
New Feature Update: Enhanced Pipeline Growth Insights
In our latest platform update, we've introduced significant enhancements to our Pipeline Growth Insight feature. This update addresses a frequent request from our users: the ability to analyze pipeline changes more granularly, specifically by month and week.
From Confusion to Clarity: Navigating Marketing Operations Challenges with Mperativ
Learn how the Mperativ platform helps marketing teams tackle common marketing operations challenges.
Marketing Platform Update: Marketing KPI Tracker Drill Down by Week or Month
In this blog post, Mperativ Co-founder Daniel Raskin discusses the latest enhancements to the Mperativ KPIs tracker, including weekly and monthly views and the ability to drill down into each KPI.
Marketing KPI Tracking With Mperativ
The 2023 Marketing Paradox: Cut Budgets, Profits Surge???
Building a Best-In-Class Go To Market Engine
Defining Lead and Account Stages Across Your Marketing, Sales and Revenue Operations
AI-Powered KPI Performance Predictions
Anticipate potential challenges, adjust your approach, and achieve your quarterly marketing goals with greater precision.
Campaign Attribution: Accelerating Revenue Through a Data-Driven Content Strategy
Mperativ introduces Campaign Attribution -- a clear, concise, and interactive way to visualize the strategic value of content and campaigns across the buyer journey
Introducing the Revenue Marketing Platform
Meet the first platform linking marketing to revenue
The Revenue Marketing Manifesto
Embracing Change and Shifting from Lead-Centric to Revenue Marketing
