What you'll learn from this white paper.

• What caused the marketing credibility gap
• Why Revenue Marketing is needed to overcome it
• How Mperativ brings Revenue Marketing to life

Trends in Marketing and Revenue Operations surveyed more than 500 executives in marketing, sales, finance, revenue operations, and CEO roles. The goal was to uncover potential causes of the disconnect for marketing, by examining not just the approach marketers are taking, but also how executives in other departments think marketing is performing, and whether they feel they can successfully work together.