Resources

The Revenue Marketing Podcast

Introducing the Revenue Marketing Podcast

Jim and Daniel are joined by special guest Paul Bryan, their fellow Co-Founder at Mperativ as well as the Chief Technology Officer of the company. They discuss how Paul's background lead him to working on Revenue Marketing, and what exactly makes building custom solutions for Revenue Marketing so difficult.

or Listen on Soundcloud

Datasheet

Mperativ:
Why Revenue Marketing?

April 14th at 11am PT

This datasheet provides the outline of Mperativ Revenue Marketing in just two pages. Learn about the essentials of Revenue Marketing, the barriers to implementing Revenue Marketing, and how the Mperativ platform removes all the complexity of connecting marketing activities to revenue results.

On-Demand Webinar

Breaking Down Silos:
‍How to Design a World-Class Demand Engine

April 14th at 11am PT

Marketing automation, CRM, and business intelligence systems were designed for the utmost flexibility, so there is often not a clear playbook for building a best-in-class demand engine. Marketing leaders instead are expected to be operational savants that inherently know how to put all the pieces into place, but this open-ended model usually leads to a learn-as-you go approach, with constant customizations and expensive consultants brainstorming how to “fix” your ops problems.

In this webinar, we’ll take a ground-up look at the most crucial considerations in building a B2B marketing practice, including choosing priority success metrics, analyzing trends over time, working with sales, and building systems that optimize for the results that matter to the business.

The Revenue Marketing Podcast

Introducing the Revenue Marketing Podcast

Listen and enjoy...

or Listen on Soundcloud

On-Demand Webinar

The Land of Opportunities:
The End of ABM and the Dawn of Revenue Marketing.

Lead-based and account-based marketing have failed to deliver the insights sales and marketing need. Despite pouring time and effort into understanding their demand engines, marketing leaders are struggling to convince their executive peers of their impact. In this webinar, we cover how Revenue Marketing advances the role of the CMO as an orchestrator for the business, and demonstrate how the Mperativ platform easily puts Revenue Marketing to work.

Whitepaper

The Ultimate Mperativ Explainer Whitepaper

Read about how lead-centric marketing has created a marketing credibility gap, and how the new Revenue Marketing approach centers key marketing metrics around revenue to ensure marketing is an invaluable asset to the business. This whitepaper also dives into the first-ever Revenue Marketing Platform, a strategic platform for aligning marketing with the rest of the business on what's working to generate revenue.

Whitepaper

The Forrester Buying Groups Manifesto

Read why Forrester believes that it's impossible to optimize B2B performance that starts with lead-centric processes, technologies, and culture. B2B buyers are buying groups, not individuals. Only 7% of B2B buyers report having made the decision alone. Marketing and sales must align systems and processes to attract, engage, and convert buying groups.

Whitepaper

Trends in Marketing and Revenue Operations

Trends in Marketing and Revenue Operations surveyed more than 500 executives in marketing, sales, finance, revenue operations, and CEO roles. The goal was to uncover potential causes of the disconnect for marketing, by examining not just the approach marketers are taking, but also how executives in other departments think marketing is performing, and whether they feel they can successfully work together. 

Whitepaper

The Revenue Supply Chain

Read about how the the Revenue Supply Chain values each stage of the customer journey in terms of revenue, allowing for an end-to-end view of how opportunities are progressing from initial engagement to close while capturing time series and trend data in real time. This helps marketing and sales teams better understand how opportunities are being supplied so they can reach alignment on how to drive faster growth.

Whitepaper

Revenue Insights

Read about how Revenue Insights leverages the key tenets of data journalism, instantly capturing and analyzing time-series data to develop interactive data narratives that measure and predict revenue growth. Revenue stakeholders can customize their analysis by key firmographics such as industry, region, product, and eliminate the need to spend days or weeks manually preparing data to obtain insights on granular aspects of their business.

Whitepaper

Revenue Marketing

Read all about Revenue Marketing, a new category that advances the role of the Chief Marketing Officer to connect marketing strategy to their revenue operations engine by centering key marketing metrics around revenue. This whitepaper dives into the gaps in current CRM, marketing automation, and business intelligence solutions and why a new Revenue Marketing solution is needed.

Whitepaper

Mperativ Platform
and Security

Read about the technical design of the Mperativ serverless data warehouse and about how security principles are built into the DNA of the platform.