Marketing Performance
Ditch static spreadsheets and stale KPIs
Don’t just measure impact – tune your demand engine for peak performance to multiply revenue.
Account KPI Scorecard
Lead KPI Scorecard
Conversion Rate Funnel
Conversion Rate Cohort
Revenue Supply Chain
Campaign Optimization
Stop guessing. Start knowing – and winning
Invest in marketing spend confidently with a definitive view of the channels that create real pipeline and revenue.
Channel Cohorts
Campaign Cards
Customer Acquisition
Revenue Supply Chain
Pipeline Intelligence
Lead the Ultimate Force Multiplier for Growth.
Own the cross-functional spotlight. Shift marketing from a supporting act to the driving force behind scalable, predictable sales.
Pipeline Growth
Pipeline Forecasting
Pipeline Coverage
Pipeline Contribution
Sales Contribution
Revenue Attribution
The entire customer journey, at your fingertips
Attribution isn’t about assigning credit — it’s about understanding the customer journey from inception to close. Stop seeking credit for marketing in a silo, and start measuring how campaigns accelerate the business with a full funnel perspective.
Multi-touch Contribution
Engagement Heatmap
Proximity Attribution
Attribution ROI
Campaign Influence
Build Your Revenue Marketing Strategy
The Mperativ Revenue Marketing Platform lets you build your revenue strategy your way. Pick your path—explore the modules below.
Starter Modules
Marketing Performance
- Account Scorecard
- Lead Scorecard
- Conversion Rate Cohort
- Conversion Rate Funnel
- Revenue Supply Chain
Campaign Optimization
- Channel Cohorts
- Campaign Cards
- Customer Acquisition
- Revenue Supply Chain
Add-On Modules
Pipeline Intelligence
- Pipeline Forecasting
- Pipeline Growth
- Pipeline Coverage
- Pipeline Contribution
- Sales Contribution
Revenue Attribution
- Attribution ROI
- Proximity Attribution
- Campaign Influence
- Campaign Heatmap
- Multi-Touch Contribution
