Jim McHugh writes in Forbes on a new realm of marketing science that go-to-market teams will begin to implement in 2022
Today, there is greater demand than ever for better and more quantifiable connections between marketing budgets and how they drive business outcomes. Even with thousands of marketing technology products available, it has been difficult for them to clearly show the impact of marketing initiatives and spend on revenue outcomes, paving the way for new technologies to rise up to this challenge and create the future of marketing science.
