Mperativ Platform Update: Boosting Marketing Influence, CRM Data Quality, and Account-Based Insights

Today, we’re thrilled to announce the latest version of Mperativ, designed to enhance how marketing influences pipeline creation and acceleration, improve CRM data quality, and offer deeper account-based views. Here’s a quick look at the key upgrades:

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Marketing Influence‍

Our Multi-Touch Pipeline Contribution Highlight now lets you dive even deeper. You can click on pipeline-influenced details and instantly access the accounts, opportunities, leads, and campaigns driving engagement!

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Account-Based Drill-Downs‍

We’ve also made it easier to map the customer journey. You can now click on any metric to view engaged accounts, see who was involved, review campaign interactions, and track opportunity associations—all through easy-to-understand visuals.

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Data Quality

‍Mperativ continuously analyzes your CRM data each night, identifying issues like duplicate emails and leads without emails. This process ensures your CRM is always up-to-date with clean, high-quality first-party data.

These updates aim to make your marketing data more actionable, accurate, and insightful. We can’t wait for you to try them out!