For marketers, proving the impact of campaigns has always been a challenge. While marketing teams invest heavily in demand generation, assessing the true influence of campaigns on revenue has been frustratingly complex.
The data marketers need is often scattered across CRMs, spreadsheets, and disconnected reports. This creates inconsistencies—one person’s report might show one result while another’s shows something completely different. These discrepancies lead to misalignment with sales and leadership teams, eroding trust in marketing’s role in driving business growth.
Marketers frequently defend numbers instead of telling a clear story when it comes time for quarterly business reviews or executive discussions. This lack of clarity isn’t just an inconvenience—it directly impacts budget allocations, strategic decisions, and marketing credibility.
Why we built campaign cards
At Mperativ, we believe that marketing shouldn’t have to fight for credibility—it should be able to prove its impact effortlessly. That’s why we developed Campaign Cards, a single source of truth that gives marketers complete visibility into how their campaigns influence pipeline and revenue. Rather than sifting through siloed data, campaign cards allow marketers to instantly understand where engagement comes from, understand where engagement comes from instantly, how accounts are influenced, and whether leads are progressing through the funnel. Most importantly, they help connect marketing investments directly to business outcomes, making it easier to demonstrate ROI.
What campaign cards deliver
Campaign Cards were designed to solve marketers' core problems when measuring impact.
Here’s how:
- Channel Attribution – Using cohort analysis, you can easily see where campaign engagement comes from, eliminating guesswork around lead sources and channel effectiveness.
- Account Influence – Gain a clear view of how campaigns influence accounts, targeted accounts, and account contacts.
- Operational Transparency – Track whether campaign-engaged leads are moving through the sales funnel or getting stuck. If you spend $150K on an event, you want to make sure the leads aren’t stuck at the top of the funnel being ignored.
- Pipeline Contribution – Understand precisely how marketing contributes to pipeline and closed-won deals, bridging the gap between marketing and revenue teams. This includes direct pipeline influence (the campaign touched someone on an opportunity) and indirect pipeline influence (the campaign didn’t touch contact on an opportunity but did influence the account).
A new standard for assessing marketing impact
With Campaign Cards, marketing teams no longer have to piece together fragmented reports or struggle to align with sales and leadership. Instead, they can confidently measure, communicate, and optimize campaign performance—without the usual complexity.
By providing real-time, accurate, and actionable insights, we’re making it easier than ever for marketing to prove its value and drive strategic decisions.
Campaign impact should be clear, not complicated. And with Campaign Cards, now it is.
