Keep Your Finger on the Pulse with Marketing HighlightsDecember 8th, 2022Introducing Marketing Highlights, an interactive overview of the key strategic marketing metrics
Product & DesignCampaign Attribution: Accelerating Revenue Through a Data-Driven Content StrategyNovember 8th, 2022Mperativ introduces Campaign Attribution -- a clear, concise, and interactive way to visualize the strategic value of content and campaigns across the buyer journey
MarketingGuide to Marketing Planning for the New YearOctober 27th, 2022How to use the Inverted Demand Funnel and more precise forecasting to turbocharge your marketing plan
Introducing Strategic AI with Mperativ: Marketing Pipeline Coverage Analysis and Marketing Opportunity ScoringSeptember 14th, 2022The first platform features to offer AI predictions on connected marketing and sales data across CRM, marketing automation, marketing intent, and sales engagement systems
What's New with Mperativ: Filters 2.0, Tags, and MoreJune 23, 2022Our June update on major new product features and latest content from our team
MarketingMarketing Operations: How to Build a World-Class Demand EngineMay 18, 2022This guide provides a ground-up look at how to structure a demand engine, so you don’t accidentally build yourself into a corner
